Source: watermelon monarch (WeChat: xiguaxiaojun)
Author: La little
The public number of this interview is Sophia Ai Mei tutorial society, its know almost + public number, the total number of fans on the whole platform is 33W+. As a fashion number, the founder, Sophia, operated the public for less than two years, and the opening rate of the push was up to 15%, and the opening rate of the whole day was basically maintained at the high stickiness of the 20%-25%. So, what is the unique charm and operation concept of this public number? Let Sophia take us to her Amy tutorial society.
Knowing the drainage, the public has risen by nearly 130 thousand fans
Sophia told Xiaobian that he was first registered, and wrote a public account for almost a year after settling a batch of fans. Most of the fans now know about 18W+, and most fans know it every month except for the daily meal of the public, so the public number is at least 8000-10000 per month.
Knowing that the powdery effect is OK, so Sophia does not use other platforms, so by knowing the drainage, the public is slowly accumulating, up nearly 130 thousand of the fans.
It has a knack for conducting powder, which makes it difficult for people to pay no attention to it
Why can Sophia’s articles have high retention and can effectively guide fans to the public address? Because her article has three main characteristics:
dry goods, each piece is a boutique
Sophia is not a simple information, but the reader can get a good harvest after reading the article. It’s like a friend who shares your latest fashion and love with you.
At the same time, Sophia will also write for different seasons, such as: the summer is coming soon, Sophia will write “cool summer, these items contract my all good” “give me these items, I can beauty for a whole summer!” and other articles belonging to the summer.
According to the four seasons, different practical articles, such as the grass list, the private service sharing, the style lecture hall, the beauty make-up technology flow and so on, have been greatly touched on the daily life of the fans and provide professional guidance and advice for the fans. It is not always the big brands that are recommended by the article, but really good fashion products and skin care products.
To have its own characteristics, from the Japanese style
Sophia usually pays attention to fashion news. She has accumulated a few years before opening the public number. She has all the leisure time thinking about fashion. She tells Xiao Bian that she really likes fashion, likes to share, and has a great sense of joy. Nowadays, many girls like to wear Japanese and Korean wear, so Sophia also follows the trend quickly, from their own Japanese style.
Only the content that you are really good at will have a sense of substitution. The composition of the article is basically the drawing of the Japanese department, and most of the fashion numbers are now dominated by the Star Street in Europe and America, which is the unique place of the Sophia Amy.
Put down the meal, from the angle of the fan
First of all, we need to know who our users are and what they want to see here is very important. You can look at the readers’ messages in each article to find out their own shortcomings. Now a lot of media attention is about how to quickly raise the powder, but Sophia is concerned about how to provide useful value to the fans, such an attitude is reflected in the content, whether there is any intention, the reader can feel it.
So first put aside the idea of “pink powder” and “want sticky fans”, and think more about how to create value for fans, so fans will follow. Like Sophia’s public number, a new way of writing, like “a make-up is old and unnatural, will not be a loss to me!”, “to go home by the new year, a few more careful machines to beauty others!”, “these three magical omnipotent colors, save a whole wardrobe!” for everyone to build. They belong to their own Amy.
These articles are practical and have their own characteristics. The fan stickiness is good and the opening rate is high. Nearly 15W fans spend more than 2W+ on each reading, sometimes even reading 1W+.
summary of the fashion number Tips:
1, you must have an in-depth study of fashion, a unique style and taste.
2 when the public numbers are in operation, they can take the stars as the breakthrough point and use the star effect to write articles.
3 most of the articles, many cases analysis, the beauty of fashion is mostly multi text + personal view to win.
4 evaluation category, parity class, strategy, can arouse fans’ attention.
Now, I’m looking for small programs
Sophia make-up club has super high customer stickiness and can not be careless in the change of cash. The main income is now relying on the soft, but Sophia said that he will soon also launch its own clothing brand, design production clothes, make small program e-commerce business, she thinks, the prospect of small program e-commerce should be good, rather like It can be inserted into the tweets, fans can complete the process of buying, reducing a lot of unnecessary trouble.