Source: Operations Research Agency (WeChat: U_quan)
Recently, the big WeChat groups were encroachment by one thing:
Known as the Internet to the countryside, one of the three pieces of a lot of competition has now steadily occupied the heart of aunt, including my mother.
Recently, my relatives have been haggled by my mother.
What makes me speechless is that people who do not have contact with friends usually come out of the circle of friends, and let me help to bargain.
I really need to take care of the more public numbers, and then pay attention to it. It’s just “poisonous”.
This “toxic” App is all that is used to cut prices, collage, stop killing and so on. Why can so many people get stuck in it?
4 routines for more user growth
I have to admit that more than 3 hundred million users in a short period of more than two years, what do we have to copy and learn?
1) cut down the price
A few days ago, a good girl suddenly joined the bargain force, and was crazy to find people to bargain for her.
In the face of such a situation, even if there are more unwilling, eventually we have to help.
In order to help her quickly cut down the price to 0, I share the link to my friends, and another App to help her cut a knife, I should be true love.
In order to meet the request of girlfriends, this is the third time that I have reinstalled many App that I have unloaded.
This is a lot of bull fighting. When it induces my girlfriend to pull new, it also recalls the loss of users, and up to 3 times!
How did it do it? After in-depth research, I discovered 5 Secrets:
(1) cut down the price at a time limit:
The time of the price reduction is limited to 24 hours. If the price is not cut to 0 within the stipulated time, it is regarded as a failure to bargain.
“4 people cut down 74.03, the average one can cut nearly 20 pieces, the rest of the more than 300 yuan more than 20 people should be able to cut down the success of the bar.” Do you think so, too?
(3) diminishing the amount of the price cut:
Later, it was discovered that the more money was cut, the less the amount was cut down. It is said that at the very beginning, only a dozen people can be successful in hacking. The number of hacking is much higher.
In order to be able to get the electric oven free, girlfriends have searched all the friends in WeChat. In this way, she contributed hundreds of fans in a few hours.
I bargain for my girlfriends, and my WeChat head will appear on the interface. That is to say, if I didn’t help, she could actually see it. This design was simply “moral kidnapping”.
This guided copy effectively stimulates the next step of the user’s action (click “I want to take it for free”) to enhance the user’s activity. Moreover, after the user clicks “I want to get free”, a new round of communication is launched.
A lot of timed bargaining gives participants a sense of urgency, forcing users to share the communication in 24 hours.
The visualization process enables users to have a “heart to heart” and gives users a sense of touch.
Guided copy enables users to disseminate and effectively acquire users.
At the same time, the reduction of the amount of the haggle and the record of the haggle have further optimized the effect of the bargaining system.
The second big way to spell a lot is to collage.
In fact, this is also the most effective way to start with a lot of games. Later, many platforms have followed suit. This shows that the group mode is relatively good. So what’s so special about a lot of teams? How can we learn the essence of its teamwork?
Through observation, we find that there are 2 kinds of combination modes:
A League draw
This mode of play is to draw 6 people, each person to pay 1 cents, will be able to get the iPhone X lucky draw. If there is no prize, the 1 cents will return to the same way, which means that you have not lost anything.
The group raffle made a great contribution to the guests in the early stage of the platform, but this mode is hard to further transform the user. For example, my mother, for a long time, can not taste the sweetness and has the feeling of being cheated.
(2) two party
The emergence of the 2 person regiment has solved the above problem well, and the commodity with a price of 19.9 yuan can be won by 8.9 yuan. It gives users a sense of low cost and can greatly stimulate consumers’ enthusiasm for consumption.
In addition, the whole process of clustering can only take a few seconds, which is very difficult (even easier than getting coupons on Tmall).
The operation difficulty and the discount strength are almost the same as discount. The only difference between it and discount is that it is more interesting and interesting than discount.
Therefore, the essence of teamwork is not only “cheap” but “gameplay” and “sociality”. It allows consumers to get a discount in a game way, which greatly improves the activity and inspires users to spread word of mouth.