Durex this time the copywriting, killed

2018-08-09

Durex this time the copywriting, killed

Durex is too advanced this time.

520, on that day, Durex presented another textbook Level copy to the 13 brands. Similarly, the frequency of pushing a poster per hour continues until half past nine pm. Not only is it warmer, but also by the copywriting. Durex’s creativity and copywriting make people fall in love with it.

11:30

@ Durex: Think Small, Love Big.@, Volkswagen Beetle.

Durex this time the copywriting, killed

As for copywriters, we should know that the classic version of the popular beetle “Think Small”.

Durex made an ingenious contrast with this stalk and got the copy. Think Small and Love Big. not only connect the two, but also reveal their respective characteristics.

12:30

@ Durex: say love with light, but don’t say it. @ shrimps music

Durex this time the copywriting, killed

Say love with light, but don’t say it.

This sentence is not only a pun but also an inner meaning.

The first “light”, I think, implies two meanings. One is shrimp to express the light of love, the other is the “light seeking youth” of shrimp music.

The second “light” means literal meaning.

13:30

@ Durex: you’re as slippery as Ta. @Bacardi Bacardi

Durex this time the copywriting, killed

14:30

@ Durex: play, it can be a long time. @Razer Razer

Durex this time the copywriting, killed

The play here refers to two different recreational activities.

But a “long” word has found the universality of the two products of Durex condom and Razer mouse. Everybody knows, it doesn’t need to be explained.

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