I remember last September that there was public data in September, knowing that the registered users were 100 million, the daily active users were 26 million, the per capita visit was 1 hours, and the monthly browsing volume was 18 billion. Although fame is not known by Baidu, it is also famous in the industry, and it knows that not only the traffic is large, but also the quality of users is very high. More and more industry organizations and individuals are keen to know how to promote drainage. In fact, we only need to do well these three points when we know how to promote drainage.
High weight account
Every registered user in know you has a PR (Person Rank). Every operation will directly affect your personal PR value. When answering, the answers are sorted according to the number of votes in agreement, and they are sorted according to the individual PR values while the votes are the same, while the answers that are considered invalid are hidden. To a certain extent, it filters out quite a bit of junk information.
In short, knowledge is related to content display and account weight, and voting mechanism is related. Account weight and account registration time, pay more attention to the number of people, answer the quality related, know that the voting mechanism includes points, collection, likes, thanks, comments, etc.
Therefore, we need to use high weight accounts when we know how to promote drainage. If you already know the account number, and the registration time is earlier, and there is a certain foundation, you can directly keep it in reserve. You can also buy old numbers online and bind your cell phone. Perfect data and information, pay attention to some topics, size, praise and comment on some related contents.
Pay attention to the steps of raising numbers instead of taking them to advertise.
The number of accounts is high, the number of answers is large, and the influence is very large. The articles written by the questions answered will be included. Each question and answer point is praised, thanks for your attention and so on.
For example, these accounts are all high weight accounts. Many of them know that V has high live and high quality content.
On the contrary, like this kind of “three no” trumpets, (nickname, no head, no personal introduction, no or very little attention to the problem, no fans do not pay attention to other people, no praise, no questions, no answer, actually N no). If you come up and do the promotion, it’s basically dead.
Find out the promotion position
Knowing the tolerance of advertising is relatively high, of course, the premise is that you provide dry goods valuable advertising information. It is usually possible to advertise in these places.
1. know about nicknames and personal introductions, the direct name is the advertisement, the personal introduction may leave the contact way.
2. answer the contents of the direct advertising, the text or at the end of the micro signal or two-dimensional code, but the primary account does not recommend this operation, easy to seal;
3. personal pages, such as cover pictures and two-dimensional code, or other personal profiles, leave a contact, you can also put external links.
4. in addition to asking questions, answering, publishing articles, there is an idea that is similar to micro-blog. It is safe to publish advertisements here. If your fans pay more attention to them, they can also play a certain promotion effect.
5. head, direct contact or two-dimensional code, but this method is not recommended, a bit low
Providing high quality content
Last but not least, we must provide high-quality dry goods when we know how to promote drainage.
1. how to choose the problem, to find a problem before you have to draw a portrait of the target user first, first to know what he / she will pay attention to, so that the choice of good questions. Take online English training as an example.
(1) search the related topics directly, search the questions in the topic, parent topics, sub topics, and find problems in the topic.
(2) to screen potential topics, find topics according to the psychology of potential customers, understand what topics they will pay attention to, and then answer them.
As an online English training organization, this is a very good and potential topic. How to choose an online English training organization will be a matter of concern to your potential customers, and the concern is not small, only 8 of the answers are not answered, and you will not be buried. It’s not behind.
(3) novice is not recommended to answer big questions. Try to avoid the answer. If you answer questions, you will be drowned. In response to the moderate amount of problems, the flow of traffic between thousands and ten thousand is more appropriate, neither a lot of cattle competition, but also a certain amount of browsing, potential users can see, and other accounts have a certain weight to answer hot topics,
(4) find the right question, grasp the answer opportunity, before the heat rise to seize the opportunity, it is estimated that after this question, there will be many people answer, there is a big V participation, answer early, in the early days have praise, can not be big V answer pressure too low.
2. knowledge about the answer:
(1) answer what the users want to know, what they think is dry goods.
(2) a clear framework, logic should be clear, typesetting should be beautiful and suitable for viewing at the mobile phone side.
(3) to answer the key part, remember to be bold, not a large paragraph, and not more than 4 lines in one paragraph.
(4) the combination of the text and the picture and the form.
(5) advertising can be soft implanted, if not, put it best.
Take this as an example,
There are dry goods, logical clear, annotated 123, answer key parts remember thickening, there is a picture form, advertising content is put last, because it is the institutional account, direct link will not be deleted.
Of course, in the knowledge of the promotion of drainage is more important to mold personal brand, know that big V are not crazy advertising, big V are all flesh and blood, so in addition to the concern of the industry related issues, also should be properly chased hot spots, attention to some life, interests, emotional questions.
Then, in response to emotional problems, there should be certain text functions, narrative story, point of view, the expression of personal views can be closely related to political correctness, such as human rights first, intellectual property protection, the most important thing is to know the answer is logical self consistent, and can not appear logical loopholes. This can also attract a certain amount of fans.
The author of this article: the craftsman
Source: lux pine blogs