This is a reading note from a reader.
The reason for this is that I recommended to him the book “explosive money copy”, hoping that he could string up many scattered knowledge in the course of reading. And take notes and output.
The whole notes were done very seriously, and I added a lot of supplements and thoughts to you.
(text segmentation line)
It took a week to finish the book recommended by the old thief, to turn the copywriting into a “banknote printing machine”. The author Lao Guan is a former Olympic gold medals. After a summary of the 600 advertisements and a number of marketing cattle, the author summarizes and deconstructs the 4 golden rules of writing the copywriting.
1, the title catch the eye; 2, stimulate the desire to buy; 3, win the reader’s trust; 4, guide the order immediately.
And through 75 practical cases and 18 writing methods, the four steps of curiosity, desire, trust and order are elaborated in detail. Many of the cases are real selling copywriters, which are of great reference value.
As the wood – wood thieves say, my own 8 years’ experience of copywriting has been summed up from the practice, one style, but not a systematic and reliable model of thinking.
So when people analyze a copywriter every time, they always have a clear logic and have something to say. And when I think about copywriting, it’s more fragmented and mixed up.
The greatest achievement of this book is to let me recombine the experience of the past and crumple the summary and establish a set of logical, complete and effective system of copywriting.
Of course, Mencius has a cloud: it is better to believe in books than to have no books. Personally, I think there are still some shortcomings in this book. My pages have been supplemented and perfected in the process of making notes.
The golden rule of selling goods in the copywriting
Whether it is Li Jiaoshou’s demand triangle (lack of sense, goal, consumption ability) or the Fogg behavior model (Fogg model is a model used to explore the causes of user behavior, it believes that a behavior must occur with three elements: motivation, ability and trigger), or an addictive model (triggering, Action, reward, investment.
Many theories have already explored the writing rules of copywriting.
(demand triangle model)
(Fogg behavior model)
In this book, the four major steps of selling goods in this book – 1, headlines to catch people’s eyeballs; 2, stimulate the desire for purchase; 3, win the trust of the readers; 4, guide the immediate order, and follow the basic logic of these theories.
Next, I will elaborate on these four steps respectively, because there are many contents.