According to foreign media reports, people know today that Facebook is conducting market research in recent weeks to assess whether advertising free pay services can attract more consumers to the Facebook family.
Facebook has thought about such options in the past, but today’s situation is even more urgent, people familiar with the matter said. Affected by the recent exposure of 87 million user information leaks, Facebook now has more internal power to launch an ad free payment service.
The person familiar with the matter also pointed out that the scheme is not particularly mature at present, so there is no guarantee that Facebook will launch the service. Facebook declined to comment on whether the ad free subscription service would be launched.
But at the first quarter financial telephone conference at the end of April, Facebook CEO Mark Zuckerberg (Mark Zuckerberg) and the chief operating officer (COO) Shirley Sandberg (Sheryl Sandberg) have been emphasizing the benefits of Advertising – sponsored services, saying that this allows Facebook to attract more users.
But Facebook also acknowledges that free service is not the only way of operation. Sandberg also said: “we are also considering many other commercialized forms, including subscription services. We will consider all the possible options. “
In addition, Zuckerberg left a backdoor for the subscription service last month when he testified in the US Congress. “Anyway, we will always provide a free version of Facebook services,” he said.
According to people familiar with the matter, Facebook had already considered launching the payment service very early, but the situation was not allowed at that time. According to an internal survey conducted by Facebook over the past few years, consumers do not accept payment services, and think Facebook is greedy for some free content charges.
Today, however, the attitude of consumers has changed due to the recent information leakage, and more and more attention has been paid to personal data and privacy. It is reported that Facebook’s revenue last year was US $41 billion, almost entirely from advertising services. These advertising services are provided on the basis of user’s personal data. (compiling / clearing wind)