With the continuous development of information technology, advertising has been replaced in a fast iterative manner. From banners, screen ads to the current video ads, we witness the growth of different forms of advertising. Instead of changing the form of advertising, it is better to say that advertising is changing with the preferences of users. A survey has revealed that up to forty percent of users are biased towards video advertising. Why is video advertising favored by users? Let’s make a simple analysis.
The reason why the video advertisement can attract the attention of the user is that it combines the visual and auditory senses and arouses the user’s emotion and attention, which makes the user more impressed with the content of the advertisement. Compared with other forms of advertising, video ads stay longer in the minds of users. Now is video advertising the future? The answer is No.
How will the future video ads develop? Mobvista’s CEO Duan Wei mentioned in a visit that mobile interactive video advertising is an important direction for the future. What is mobile interactive video advertising? In a simple way, it is to optimize the interactive function on the basis of the original video advertising, making the user’s role from the recipient to a diverse role that the recipient and the participants coexist. The impact of interactive video advertising is also visible.
Advertising is a natural interruption, but advertising does not mean interruption. If users are accustomed to the wrong saying that advertisements are intrusive, interactive video advertising can bring back a city in the cognitive link. The reason why users make the advertising and interruption equating is because the original advertisement is displayed in a hard form, the malpractice of the information is imperfect, and the user produces stereotyped impression. And interactive video advertising is used in the form of strong rendering, through the way users participate in advertising, allowing users to read advertisements in a more profound way to obtain information.
In the real life of users, the shadow of interactive video can be traced back to the barrage first, and then to the early stage of application advertising. New social networking software such as jitter has already begun to access advertisements after the successful development of a number of users. Through small video display advertising, users through point message forwarding to participate in advertising, and a certain degree of interaction. This form of advertising has played a good publicity effect. Overseas Google has begun to launch interactive video advertising, and domestic Mobvista has also defined interactive video advertising as an important part of the ecological layout.
Interactive video advertising will be the future trend of video advertising in the industry. If the big platforms can be planned ahead of time, it will be very beneficial to seize the market.