Seven wheat data (original ASO100): 2018 mobile internet promotion practitioners present situation

2018-07-28

Recently, the seven wheat data (original ASO100) seven Wheat Research Institute (original ASO100 Information Center) investigated and analyzed the survival status of the mobile promotion practitioners according to many dimensions. After sorting, the Research Report on the survival status of the 2018 mobile internet promotion practitioners was published.

The report shows that the population of the industry is dominated by specialist and undergraduate personnel, mostly male, accounting for two times that of women. From the age and distribution, the post – 90 is the main force of the industry, about 76% of the young people aged 20-30 years old, mainly in Beijing, Shanghai, Guangzhou three areas. In addition, 43.62% of mobile promoters are at the rank of commissioner and manager, and 19.24% of them are over 5 years of service.

Seven wheat data (original ASO100): 2018 mobile internet promotion practitioners present situation

The number of promoters in the game ranks the top, and entertainment revenue is the most significant.

The industry of the mobile promoters involves a wide range of people, and the promoters in charge of games are at the top of the list by 20.91%, and the financial industry and Party B / channel are ranked second and third respectively. In addition, some promoters will also involve other jobs, such as product sales, content marketing, and a number of people who are “in a number of jobs” and are responsible for two or more work.

In such a big environment, the income of the entertainment App promoters is very considerable, the middle salary range (4k-8k) is the largest, and the low salary range (2.5k-4k) is the least. In addition, from the regional perspective, Beijing’s average salary level leads the whole nation, followed by Shanghai, while Guangdong’s salary is lagging behind Zhejiang, ranking fourth. But more than 70% (72.04%) of the promoters are not satisfied with the salary, and think that their work has not received the corresponding return, of which the monthly salary of the promoters less than 8K is about 42.89%.

Seven wheat data (original ASO100): 2018 mobile internet promotion practitioners present situation

Seven wheat data (original ASO100): 2018 mobile internet promotion practitioners present situation

Responsible for game and Party B / channel promoters.

According to the analysis of the seven Wheat Research Institute (the original ASO100 Intelligence Center), the mobile Internet extension industry is normal overtime, high frequency overtime is nearly 40% of the promoters, the most overtime is the promoters responsible for games, Party B / channel, the two income is the last two, the least overtime is the promotion of financial App practitioners. Among them, “north, upper and broad” overtime is the most serious, followed by Zhejiang and Hubei provinces, and the lowest frequency of promoters in Sichuan province.

Seven wheat data (original ASO100): 2018 mobile internet promotion practitioners present situation

The turnover rate of the promoters is closely related to the salary level

From the seven wheat data (original ASO100) research results at the beginning of this year, 62.1% of the mobile promoters have the intention of leaving, 38% of the promoters think that the company is still good, no job hopping intention. At the same time, we can also intuitively see that the promoters’ salary and salary satisfaction have a great impact on their job hopping intention. In the 8k-10k salary range, 46.72% of the promoters want to leave and the rest of the interval want to leave more than half of the promoters, of which the willingness of the 2.5k-4k low salary range is the highest, and the work is the most stable throughout the country. The designated area is Hubei province.

Seven wheat data (original ASO100): 2018 mobile internet promotion practitioners present situation

Seven wheat data (original ASO100) is based on the accumulation of large data in mobile application market, professional and comprehensive App promotion and optimization team, from senior mobile extension optimizer to App user growth consultant, to provide enterprises with ASO optimization, product analysis, keyword optimization, data support, mobile out of the sea and other App product growth solutions, To help promoters provide professional launch strategies and services to solve the basic needs of practitioners.

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