Reporter Liu Shengjun
Millet group in 2017 network service revenue of 9 billion 800 million yuan, of which mobile game sales, combined transport is one of the main sources of income, music, video monthly users for the mainland mobile phone manufacturers the highest.
The prospectus said that Xiaomi’s revenue was 4 business segments, namely, smart phones, IOT and consumer products, Internet services and others. The revenue of Internet services in 2017 was 9 billion 896 million yuan, accounting for 8.6%.
Internet services include content distribution, advertising, and cloud services. Content distribution mainly includes all kinds of Android applications and games, video, network literature, music, news and other digital content. Corresponding to millet game center, millet video, read more, millet music and other platforms.
The book of prospectus shows that at present, most of the digital content of millet comes from third party content merchants, including the Tencent, Kunlun, NetEase and so on. The video includes Iqiyi and Sohu. The network literature is mainly based on the reading group, the music is mainly rolling stone records, and the news mainly comes from a little information.
Online entertainment is the main source of income for entertainment content services. At present, Xiaomi provides digital sales, distribution and operation support services to the third party game developers through millet application store and millet game center.
Its millet mutual entertainment is responsible for game agents, intermodal transportation, R & D and other businesses. The main operations of millet mutual entertainment include “millet super God”, “millet gun battle”, “millet racing” and “sword world 2” four hand tours.
In addition, in the game developer services, the company has a millet open platform, developers can submit games through the platform, in the millet mobile, tablet, computer, television and other platforms. Hardware, millet has launched millet game headphones, black shark game phone, millet game version of the three game hardware.
In terms of operating data, the prospectus said that in 2017, the average monthly number of active users at the millet application store ranked third in mainland China’s Android applications and ranked first in the mainland mobile phone manufacturers’ application stores.
The millet game center has more than 30 thousand games, in addition to distribution, provide live service, players can create, share and find various kinds of hand tour content, through comments and gift of virtual gifts and host interaction.
Millet video is the main video content distribution platform of smart phones, with content from third parties. In 2017, the number of monthly live users ranked fourth in mainland China. The average monthly number of live users ranked first in the video aggregation platform in 2017.
Millet music provides online songs, paid downloads and other services. In 2017, mainland mobile phone manufacturers ranked first in all music programs.
Reading is the official electronic reading platform of Xiaomi. Users can access the third party content through software to realize online reading or purchase paid content.
Millet live broadcast is the official platform of millet, providing live online entertainment service, users can use multi channel direct live service and content. The most popular channel topics include music, talk show, finance, games, literature and so on.