From Windows to smart product integration? How does Microsoft’s Microsoft change?

2018-07-04

From Windows to smart product integration? How does Microsoft's Microsoft change?

NetEase news on May 8th news, according to foreign media reports, in 2018 Microsoft developer conference held in 2018, Microsoft for the Windows business and the corresponding team has been integrated and reorganized. After that, Nadella stressed that the Windows business will not disappear, but its vision for Microsoft’s future is about artificial intelligence, intelligent cloud and intelligent edge.

Windows business will continue to exist, but it will no longer be the core of the company’s future planning as it used to be. Compared to Microsoft’s former CEO Steve Bulmer (Steve Ballmer) trying to make all things run on Windows, Nadella wants to ensure that everything is compatible with Windows.

This is a major change since Nadella took office as chief executive in 2014. Microsoft, led by Nadella, is striving to lose less and is striving to make itself more open. The new features in the Windows10 operating system, such as the timeline that can run on multiple devices, and the “your mobile” system that allows users to input from the desktop and access mobile data, show a pragmatic standard. Of course, Microsoft’s opening strategy also has some limitations: at present, Microsoft is still actively promoting users to use Cortana digital assistant and Edge browser in Windows.

Under Nadella’s leadership, Microsoft is another company. It is working hard to apply its software to IOT devices like UAVs, support cloud services companies and improve its enterprise software. Microsoft did not completely dump personal consumers, but now it looks like Microsoft is more like IBM than apple.

From Windows to smart product integration? How does Microsoft's Microsoft change?

Illustration: Microsoft’s Batcave Laboratory

The example that Microsoft will demonstrate at the annual developer conference is an example of this change. Microsoft’s Batcave lab is a room full of cables, notebook computers, UAVs and Surface Hub monitors. It is located in the same building with the office of Microsoft executives, where Microsoft’s new technology has been tested and polished over and over, eventually becoming a product that can be demonstrated on the stage and eventually released into the hands of the enterprise or the consumer.

In one demonstration, the Xinjiang UAVs loaded the Microsoft software, so it could identify the fault in the pipeline without the need for Internet connections. A ready made consumer class UAV can transmit video stream to Windows laptop. In these two cases, the idea of Microsoft is that the customer experience will be better if the user happens to be using the Windows operating system in addition to the equipment that has been used. Windows is important, but it’s not the only thing.

But if you are completely in Microsoft’s business environment, the company is making big moves. It integrates Cortana into Slack. Cortana can be invited to enter chat rooms, and automatically recommend something based on user dialogue, such as meetings or documents that users need.

There is also a demonstration of the future meeting: when you enter the room, a loudspeaker with a 360 degree camera will automatically recognize and greet you. During the speech, smart speakers transcribed conference talks using far-field microphones. (Microsoft also says it can translate directly from one language to another). If one of them says, “I’m going to follow up on your things”, a separate dialog box will mark the action project and allocate the person and the dialogue correctly.

Of course, HoloLens will also be involved. Microsoft is studying how to make it more useful for mixing real devices, and how to visualize data in the form of 3D. When a person manipulate the 3D map of the building temperature sensor using HoloLens device, I can see the corresponding situation on the screen in real time. Microsoft will display the same data in a variety of ways: on the HoloLens’s augmented reality interface, the personal computer’s display screen can also be teleported to other people using a Surface tablet.

This demonstration integrates a bunch of existing Microsoft products in an amazing way. There is no better metaphor for Nadella’s Microsoft than this: Microsoft is no longer naively hoping to take over everything, but to work hard on what it is good at. Microsoft business is no longer focused on the unknown future, but on the basis of the present.

This is a Microsoft that is different from our usual knowledge. Less boastful, but more likely to succeed. (Han ice)

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