May 6th is doomed to be remembered by Internet history.
This day is a lucky day. Many people, including ofo’s Davy, hold their weddings to fulfill their personal dreams.
More people, regardless of their personal dreams, give full play to the humanitarianism of “let me go and take care of the general situation”, and take care of a Tencent with a net profit of 2 hundred million for a day, breaking the heart of the Tencent’s dream.
“Tencent has no dream”, “does Tencent need dreams?”, “refutation of Tencent has no dream”, “does Tencent have a dream?”, “who said that there is no dream?”…
Early “Pony Ma Huateng” in WeChat’s response to “Tencent no dream” dialogue screenshots also spread, and again triggered media coverage.
Enthusiastic users have arranged the follow-up communication rhythm: Ma Huateng’s open letter, visit Tencent, re diagnose Tencent……
The big V, the Internet circle, the side of the road stand in a circle of friends in the circle of views, different angles, each have its reason, as if the long hidden high hands in the rivers and lakes, everything to the regular pace of steady progress.
In this way, a lively discussion around the “Tencent’s dream” has made everyone spend a Sunday that they have wasted. It’s very meaningful to exercise your mind and give advice to an Internet giant.
In the evening, netizens Zen issued the article, “Tencent’s dream is actually my PS came out”, acknowledges that screenshots belong to their spoof. This article has now been deleted.
“On this side and pony and Tencent apologizing, I myself have bought Tencent shares, like pony and Tencent, and do this entirely out of the curiosity of the operation.”
Zhang Jun, director of public relations of Tencent, also made a rumor at micro-blog and friends circle at 22 o’clock last night, saying that Ma Huateng’s reply was PS!!!
Just sitting on a long-distance plane, the start of a startled jump, actually someone PS made a reply for pony, the starting point is believed in good faith, but it did deceive a lot of people. I would like to explain this to you. Thank you for all the suggestions from outside world and those who care about Tencent.
Are You Kidding Me? It’s been a day. Did you tell me that it was a fake???
“Lao Tzu read at least three times!” he lamented that Ma Huateng could sleep late, reading efficiency was really high, he could finish reading in twenty minutes, and he could write a small article. As a result, you told me it was false… “
It’s all embarrassing to the media.
The analysis of the dissection of the whip.
Why do all people believe it?
1. PS’s response to Xiao Ma’s response is modest, with careful thinking and introspection, which is consistent with his style. Michael himself responded to this level.
2, excellent people work harder than you. The 2 o’clock in the screenshot is in line with your impression of the rest.
3, Xiao Ma’s “review of memorials” in WeChat’s circle of friends has become a convention, and the comments on Tencent documents are far from the debate with Zhu Xiaohu. With WeChat names and avatars fake, few people will doubt it.
4, efficiency is the first. With a media report, the media in the back will be removed from the evidence and followed up. The key is Tencent technology has also reported.
5, public relations response is slow. This Tencent has applied for a day, and has objectively indulged in developments.
6, public relations is becoming more and more untrustworthy. If you look at the denial of merger, you will eventually merge.
Two. Is Tencent public relations director on purpose or is it deliberately disseminated?
Through a variety of search skills, it was found that the last micro-blog of the Tencent’s director of public relations, Zhang Jun, was sent at 7:33, that is to say he was probably at 7:33 to take off at 7:33.
Whip brother also found that the earliest release of “Ma Huateng reply” is a self media, released at 6:27. If the public relations department of the Tencent did not see it.
The first regular media released by Ma Huateng was a gateway. It was released at 8:15. If Zhang Jun turned off at 7:33, it could not be seen.
But Tencent’s public relations department can’t be Zhang Jun alone.
Three. What are the problems that expose the public relations of the Tencent?
Media friends know that Tencent’s response to hearsay is mostly public relations director Zhang Jun as an export, responding to WeChat or micro-blog.
But “Ma Huateng response” is different, the top BOSS of WeChat is counterfeit, and the impact of such a great spread, the Tencent public relations department is not in time to respond, which is one of the problems.
Second, is there only Zhang Jun in the public relations department? Only Zhang Jun’s WeChat micro-blog can represent Tencent? Obviously not. Tencent has micro-blog and official public number. Many rumours are also issued by public numbers.
Zhang Jun on the long haul plane, if he can not contact, how should the public relations department respond?
Do you have a deputy director? How do other team members make their own decisions? What are the mechanisms? If you can’t get the idea, can you directly find a leader?
After the adjustment of last year’s management, Liu Shengyi served as the chairman of the group market and global brand, was responsible for the company’s market and public relations? Could it be able to report directly to him how to react to this matter?
If we have to wait for Zhang Jun to make decisions, will the media have to wait for a day?
Whip found that the Tencent science and technology article was issued at 14:10 p.m., that the Tencent did not follow in time in the morning, did not follow the wind, this period should be followed by the public relations department, after all, his own boss’s comments.
Wei Wuhui’s article said that before the Tencent issued the document, it was verified by the public relations department. Has the boss ever said this?
There is no smooth communication channel between Tencent’s public relations department and Ma Huateng.
Indeed, it is the most effective thing for the boss to ask the boss personally. Because people in the Tencent will also believe it.
In the final analysis, this matter is neither negative nor urgent for Tencent. The response in PS is good for Tencent, and it is good for the public relations department to “let go” for a day.
Four, who should bear the greatest responsibility?
It’s a small thing to say, it’s a Wulong.
Ma Huateng, who is the chairman of the board of directors of the Tencent Inc, said that WeChat had made such a big public opinion.
The friend who was responsible for the initiator did not run.
It is really strange that the counterfeiters are too professional, plus all kinds of reasons for the following, so that the media can convince all the people, including the media, to be played by monkeys.
Others say it should be compiled. Is it true?